Empowerment, for us, isn’t just a vibe. It’s not a branding trend or a hashtag. It’s a living, breathing movement—and we’re building it from the ground up. One woman, one product, one truth at a time.

We didn’t create NOVA to jump into a saturated market.

We created NOVA because the market wasn’t built for women like us.

The wellness industry has long catered to a narrow vision—one that rarely considers the real cycles, needs, cultures, and complexities of actual women. For far too long, the wellness industry has been overwhelmingly white—its leadership (sorry to our founder, kidding), its branding, its marketing, and even its definition of what 'health' looks like have centered on whiteness, leaving so many women unseen and underserved.  

Furthermore, the formulas weren’t made with all women in mind, and the messaging didn’t reflect modern women’s lives. The industry has failed to represent the diversity of women’s bodies, voices, and stories.

So, we’re doing something about it.

Here, empowerment starts with honesty.

Your body is multidimensional. Your needs evolve. Your power is complex and sacred. And your wellness should reflect that. That’s why we create products that work with your biology—not against it—and design them for real life, real rhythms, and real women. Women who lead and mother and run and rest. Women with curves and cycles and cortisol spikes. Women with ambition and burnout. Women who live boldly and quietly. Women who don’t want to shrink themselves just to fit a wellness mold that was never made for them.

Our products—Breakthrough and Lift Off—are tools of empowerment. They help you come back to yourself, not escape yourself.

• Breakthrough is your foundation: full-spectrum adaptogens, CBD with next-gen delivery, and hormone-safe support that gives your body what it needs to push through, recover faster, and rise stronger—without compromising your natural balance.
• Lift Off is your permission to orbit: whether you need clarity, focus, or rest, it’s a sophisticated, tech-forward THC gummy that gives you the freedom to choose your experience—without sugar crashes or toxic chemicals.

We’re not here to “empower women.” We’re here to restructure the entire system so empowerment is the default, not the exception.

That means demanding more from our formulas, more from our sourcing, and more from the narratives we tell about women and wellness.

And yes—it’s Earth Month. And yes, we care deeply about sustainability. But this month, we’re talking about another kind of sustainability on this Earth:

• Sustainable empowerment.
• Empowerment that regenerates.
• Empowerment that extends beyond one woman and lifts up entire communities.
  

Because when you empower one woman, you change a household. A business. A generation. A planet. And maybe even a universe… 😉

And that’s what we’re after.