NOVA was created to celebrate every dimension of womanhood

With bold products, breakthrough science, and a community grounded in authenticity, we don’t just support women at their peaks, we honor their valleys, transitions, triumphs, and everything in between.

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Wellness Wasn’t Working, So We Rebuilt It.

NOVA isn’t just a wellness brand. It’s a bold movement redefining what it means to truly care for yourself as a woman—mind, body, and spirit. We're here to challenge the status quo, disrupt the wellness industry’s one-size-fits-all approach, and finally make space for women to thrive in every part of who they are.

Founded by Kathryn Robinson after years of corporate burnout and industry insight, NOVA was born to redefine how women experience wellness. Kathryn’s background in branding and cannabinoid product development—paired with her mission-driven spirit—shaped a brand that values authenticity over perfection, substance over hype.

We’re not chasing trends. We’re setting a new standard—one that starts with purpose, centers on faith, and refuses to separate wellness from the rest of your life.

We exist to equip women with science-backed wellness tools, transformative experiences, and a faith-fueled community that empowers them to live out their highest potential—whatever that looks like. At our core, NOVA is a rebellion against one-dimensional branding. We believe women deserve innovation that reflects their strength, complexity, and elements.

Nova's Elements

Real wellness isn’t a single product or practice. It’s the integration of your faith, your vitality, and your ability to walk boldly in your purpose. That’s why everything we create—from our supplements to our community—is rooted in these three essential elements:


The Faith Element

We believe wellness starts with an anchored spirit. In a world full of surface-level spirituality, we lead with depth—grounding everything we do in biblical truth, grace, and divine purpose. Whether it’s how we formulate products or how we show up in your inbox, this is God-first wellness. Always. Please know, no matter your faith, or if you have no spiritual beliefs, you are welcome here!

The Vitality Element

Your body is not a project—it’s a powerhouse. We see it as a temple, designed by God and worthy of care that goes beyond calorie counts and crash trends. NOVA helps women nourish both physical and mental strength through products, tools, and truths that fuel energy, clarity, and resilience—because strength is sacred.

The Empowerment Element

We don’t sell perfection. We celebrate real women—leading, building, raising families, breaking barriers, and making bold moves. Wellness shouldn’t silence your voice; it should amplify it in all of your uniqueness. Through education, community, and products that honor your multidimensional design, we’re here to empower every woman to lead a life of impact.

Our Pillars

  • Faithful Community: Women deserve spaces to rise, rest, and reinvent freely.

  • Trailblazing Innovation: We don’t follow trends, we create them with courage and care.

  • Science-Backed Products: Every product is powered by proven ingredients and real research.

  • Unmatched Experience: From our formulas to our events, we design moments that celebrate women as they are.

The NOVA(Verse)™

PRODUCT DISCOUNTS | EXCLUSIVE RESOURCES | INTERACTIVE COMMUNITY APP

The NOVA(Verse) is where science meets spirit and community becomes a catalyst for transformation. We fuse expert-led tools, faith-fueled wisdom, award-winning supplements, and radical belonging to support every dimension of a woman’s life—mind, body, and soul. Rooted in God's love and built for bold growth, this is where you Shine in Your Element TM.

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FOUNDER SPOTLIGHT

Kathryn Robinson

Kathryn Robinson is the force behind NOVA. A North Carolina native and summa cum laude graduate of UNC Charlotte, Kathryn earned her Honors B.A. in Communication Studies with a minor in Journalism before launching into a career developing brand strategies and marketing campaigns for powerhouse names like McDonald’s, Chick-fil-A, and Delaware North.

But after years of “climbing the ladder,” corporate burnout collided with a deeper calling. In 2017, Kathryn left the boardroom to consult small businesses—including cannabis startups—where she uncovered the untapped power of cannabinoids and adaptogens for true, functional wellness through her work and personal experience. She saw the gaps: the lack of transparency, the absence of real science, and the erasure of women’s real needs. So she built something better.

In 2022, NOVA was born—created not just to offer products, but to redefine the wellness conversation entirely. With a fierce commitment to authenticity, empowerment, and faith-infused science, Kathryn designed NOVA to meet women in their complexity—not shrink them down to fit a mold.

Outside of NOVA, she’s a dog mom, a morning latte and NYT crossword enthusiast, a student of scripture and philosophy, and someone who believes you can love Jesus and rap Jay-Z (selectively). Her mission? To equip women with powerful tools, radical support, and the reminder that they were made to shine in every element of who they are.

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