How NOVA Honors Juneteenth—Every Day, Not Just Today

Some brands post a quote, add a hashtag, and call it allyship. We know better—and we do better.

Juneteenth isn’t a trending topic. It’s a call to action, a living legacy, and a reminder that freedom isn’t won through silence. It’s built through truth, healing, and accountability.

Wellness Without Justice Isn’t Wellness at All

The wellness industry has long erased Black voices while profiting from Black culture. From whitewashed branding to systemic exclusion from leadership and innovation, the industry has mirrored the very inequality it claims to help heal.

We’re not here to play along. We’re here to build something new.

Honoring Juneteenth means doing the work:

• Amplifying the voices, stories, and innovations of Black women who have shaped wellness culture from the beginning
• Acknowledging the industry’s failures—and our responsibility to create something different
• Investing in products, partnerships, and platforms that uplift marginalized communities
• Creating space for multidimensional healing—where power, grief, joy, faith, and justice coexist

This Is Legacy Work

We don’t just celebrate liberation—we build around it. That means making decisions that reflect our values, even when it’s not easy or trendy.

Legacy looks like:

• Products designed to serve real women—not marketing myths
• Storytelling that doesn’t shy away from history, pain, or power
• A brand that reflects the women who’ve been left out of “mainstream” wellness conversations
• A platform where healing includes social change, cultural pride, and spiritual depth

We don’t separate wellness from justice. We know the two are intertwined.

How We Show Up

This Juneteenth—and every day—we commit to:

• Telling the truth: in our content, our campaigns, and our community
• Centering Black voices: in our storytelling, partnerships, and leadership
• Standing in solidarity: through intentional giving, education, and action
• Redefining wellness: as a multidimensional journey where every woman—especially Black women—can thrive, not just survive

You Deserve More Than Performative

You deserve truth. You deserve space. You deserve to be seen. We don’t post because it’s “the right thing to do.” We post because we were built to change things.