Rhodiolife® is a standardized extract of Rhodiola rosea. Only Rhodiolife®’s unique ‘fingerprint’ composition consistently provides the spectrum of compounds found in the root of the plant that are responsible for its biological activity – including rosavin, rosarin, rosin and salidroside. With Rhodiolife®, not only is the percentage of the primary actives the same as the root but so is the ratio of actives. Competitor products could never (check out the comparison charts below). 

It was imperative to NOVA’s product development team to source an ingredient compound that would consistently provide the same experience for our superwomen. Rhodiolife® is that ingredient. Because every batch contains the same number of actives and ratio of those actives, every stick pack of Breakthrough always offers equal potency as the next. The actives in Rhodiolife® - rosavin and salidroside – contain the naturally occurring ratio of 3:1.

What if we asked for more than a powerhouse Rhodiola extract that was backed by clinical trials and provided consistent results? What if we desired a compound that was cultivated using good practices, in a socially responsible way (meaning, fair to farmers and land owners) and done so sustainably throughout the process? Well, we did. We don’t think that’s asking too much. You expect it, so we respect it.

First things first, raw material collection is performed according to the World Health Organization’s Guidelines on Good Agricultural Practices. Rhodiolife® comes from Altai, Siberia, the same geographical region as wildcrafted stocks. Nektium is the company that exports Rhodiolife® from the Altai region. It is only one of very few granted special licenses by the Russian government to do so. This license was granted after years of collaboration with local companies and farmers in product research and evaluation of sustainable Rhodiola rosea resources by the local authorities. 

After a decade of development, the project has now achieved physical and phytochemical profiles identical to previously supplied wildcrafted material. This is achieved by propagating roots for faster growth and consistency of the phytochemical profile. Additionally, the roots are manually harvested and the use of machinery is intentionally limited. Farmers utilize manual weeding techniques, without fertilizer. We’ll jump into sustainability below, but this cultivation process requires only a small amount of water that is sourced from nearby mountain streams. Finally, natural tree and rock formations are respected and preserved.

Be wary of frauds. Adulteration of Rhodiola – mainly done by substituting in other species – is prominent. By now you know that NOVA comes with receipts. That’s why Rhodiolife® is CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) certified.

The long-term sustainability of Rhodiola is under threat. Cultivation is the answer. But certified sustainable cultivation is the GOAT and that’s what Rhodiolife® is! The cultivation of Rhodiolife® is aligned with three of the United Nations Sustainable Development Goals:

• Responsible consumption and production (#12): Rhodiolife® from cultivated Rhodiola rosea is sustainably sourced and clean label due to a gentle manufacturing process.
• Climate action (#13): Growing Rhodiola rosea in fields that were previously barren contributes to CO2 capture.
• Life on land (#15): Cultivation of Rhodiola rosea supports the conservation of the wild plant and promotes natural biodiversity.

FDA: That’s a joke.

Basically. Rhodiola is just like you: a badass woman. First, it is sourced from one of the harshest climates; like how you, someone beautiful, have grown out of harsh elements. You have stayed your ground and sprung up to blossom into an adaptable, yet formidable woman, despite all of the ‘elements’ life has thrown your way. Rhodiola must also grow much longer than other adaptogens and nutrients – anywhere from 3-5 years! Did you have to work through a lengthy “waiting period” – or are you in it now – where you underwent growth, leading to a true understanding of your purpose before you were ready to add immense value to this world? Last, Rhodiola is an OG, one of the original adaptogens. It is authentic and has stood the test of time, dating back centuries. Like you, and NOVA, Rhodiola is tenacious, real and true to itself with a life story that’s one for the books (and super old-school scribble stones? The Vikings used it…).